Our Story

We're three sisters—Sina, Mar, and Sophie—and for us, fashion has always been more than just clothes. Growing up, we turned to style as a way to navigate life's ups and downs and connect with who we really were.

Shopping wasn't just shopping—it was our sanctuary, a way to cope when life got messy and rediscover our confidence when we needed it most. Each piece we wore told a story about who we were and how we felt. Good style gave us the courage to show up as our authentic selves—bold, expressive, and unapologetically unique.

Those shared experiences created a bond not just between us, but with others who understood that dressing differently wasn't about following trends—it was about connection and self-expression.

Where Style Meets Life's Beautiful Moments

Now, we're bringing this journey to you. Fashion & Icon isn't just another clothing store—it's the space we wished for all those years ago. A place where fashion isn't about rules or trends, but about finding pieces that make you feel like the most confident version of yourself.

We bring together pieces from local designers who create with intention and heart. People who understand that a good dress isn't just fabric—it's the confidence to walk into a room, the comfort to be present in important moments, and sometimes, the armor you need on difficult days.

Our Approach

Unique Designs That Flow With Your Day

We look for pieces that have something to say—little details that make you smile, fabrics that feel good against your skin, and designs that stand out without trying too hard.

The small independent brands we curate have a sharp vision about women's style and a deep understanding of how clothing can reflect and enhance natural beauty. They pour their creativity, dreams, and hopes into every stitch, creating clothes that feel like they were made just for you. These aren't mass-produced pieces you'll see everywhere—they're as unique as you are.

These designs move with you from morning coffee to evening plans, beach days to city adventures. They're the kind of clothes that make getting dressed feel good again—because when you love what you're wearing, you can focus on living your moments instead of worrying about how you look.

A Community of Creators and Style-Seekers

Behind every piece is a small independent brand with passion, purpose, and an authentic approach to fashion. Real people creating in small batches, continuously excelling and improving with each collection they share with the world. When you choose these designs, you're not just shopping—you're supporting dreams, hard work, and the continued flourishing of creative vision.

But our community goes beyond designers—it includes everyone who believes that personal style matters. People like you, who understand that what you wear can change how you feel and even how you experience your day.

Our Promise

Style That Inspires Living

Every season, we bring you the best of what's new, what's worth trying, and what will make you feel unstoppable. Not because it's trending, but because we genuinely believe these pieces can bring joy and confidence to your everyday life.

We believe getting dressed should feel like the beginning of something good—setting the tone for whatever comes next in your day. Whether you're traveling, celebrating, or simply embracing ordinary Tuesday afternoon magic, what you wear should help you show up fully.

Join Our Flow

We invite you to discover pieces that speak to you and your life. To find clothes that feel natural and right—like they've been waiting for you. And most importantly, to use style as a way to express yourself, build confidence, and create your own beautiful moments.

Let's dress boldly, live authentically, and inspire each other—because fashion isn't just what you wear; it's who you are and how you move through the world.

Welcome to Fashion & Icon—where style flows naturally with life.